About Us

Incepted in 2000 as Brilliant Time Enterprise, rebranded as Brilliant Watch Sdn. Bhd. in 2018. We started with selling low-cost and low-end watches in the morning and night market.

Our transformation began with setting up counters at local supermarkets. We have since grown to be one of the leading brands in the timepiece industry, with a total of 10 shops and kiosk across Penang, Perak and Selangor.

Through the expansion and recognitions, we have upgraded our products from low-end to low-middle-end and high-end categories.

Fastest and Best Service

Besides selling watches, we also provide services such as battery, glass or movement replacement, strap extraction or extension, parts repairing and case or band polishing.

To understand the consumers’ needs and expectations, Brilliant Watch provides the fastest and the best service in the market. Outstanding performance is our dedication in earning customers’ trust and respect.

We aim to set up more branches in high class shopping malls. We will also establish our house brand wrist watch with high quality and multiple varieties at affordable price in the future. Customer focus is one of our core value. As a growing company, we are committed to provide the best customer experience. We’re to improve customer service to enhance customers’ shopping experience by providing a comfortable environment.

Take a Quantum Leap Forward

Brilliant Watch takes pride in our excellent performance which has broken Malaysia timepiece industry record with numerous awards over the years. We achieved Malaysia top dealer awards of Citizen since 2014, Alexandre Christie since 2015, Ball since 2017, Sunway Pyramid Experiential Brand Award 2017/2018 and Nanyang Siang Pau Outstanding Entrepreneur Award 2018.

Today, Top 10 recipient of SME100 Award 2018 – Fast Moving Companies awarded by SME100 Malaysia drives us to a greater height, towards a new dimension in this industry.

Moving forward, Brilliant Watch will strive to be the forefront in timepiece industry Malaysia. Apart from this, we are also upholding our social responsibilities to requite to the communities through various charity programs inclusive of raising education funds, adopting children and helping the poor.

Quality

Uniqueness

Premium

Our Vision

To set up more branches in high class shopping malls.
To establish our house brand wrist watch.

Our Mission

Improve staff’s customer service performance and team work.
Enhance customers’ shopping experience by providing a more comfortable environment.
Create own brand based on high quality, multiple varieties at affordable price.